Top 10 SEO FAQs and Best Answers

The purpose of this article is to clear up some common curiosities about Search Engine Optimization by splitting the information into 10 of the most SEO FAQs (Frequently Asked Questions).

The 10 most SEO FAQs in 2021
The 10 most SEO FAQs in 2021

The most standard SEO FAQs in 2021

1. What is SEO?

SEO or Search Engine Optimization is a set of guides and rules used by search engines to rank web pages in SERPs (Search Engine Results Pages), according to their potential worth to the visitor.

Websites that follow the rules and guides set up by search engines are considered high-quality websites that provide visitors with a pleasing online experience.

Cat Ranking is here to help your website rank higher than the competition, ensuring full compliance with Google’s rules.

2. Why do you need to invest in SEO each month?

Search engines use algorithms to establish the potential worth of a website to visitors. These algorithms are perpetually changing due to new technological developments and better ways to improve the web experience.

This is one of the reasons why you should invest in SEO on a monthly basis – by running an on-going SEO campaign you will ensure that your website will be compliant with any algorithm changes.

Another reason to invest in SEO is the fact that customers change their buying patterns – Searches and keywords do change – with an SEO Expert by your side you can benefit greatly from these changes.

3. What is the difference between On-Going & One-Time SEO Set-Up?

Newly launched websites can benefit greatly from a One-Time SEO Set-Up. This service ensures that your online property is easily found by potential customers as well as search engines. One-Time SEO generally includes meta title optimizations, meta description optimizations, as well as directory submissions.

On-Going SEO is a more comprehensive approach to optimizing your online property. This technique ensures that your website is fully compliant with the latest algorithm updates and SEO best practices.

Ongoing SEO techniques include reviewing traffic data and buying patterns, competitor analysis, content optimization, backlink generation, guest posting, technical SEO, and monthly reporting on all the results achieved by implementing these SEO techniques

4. What are the disadvantages of a One-Time SEO Set-Up?

SEO best practices are continuously changing due to algorithm updates, so by opting for a one-time SEO set-up, you are leaving your website vulnerable in the event of a major search engine algorithm update – your website’s ranking keywords can go down drastically in just a matter of days or weeks.

By opting for an ongoing SEO campaign you will be able to mitigate and even avoid the negative effects that algorithm updates have on your website.

5. Why work with an SEO Freelancer?

SEO freelancers are usually supported by people from different backgrounds such as web development and graphic design. These experts in turn will further optimize your website both technically as well as aesthetically, improving conversion rates and sales.

Another thing to keep in mind is the fact that subscriptions for the best SEO tools can cost a pretty penny if paid for individually – if you opt to work with an SEO company, you will also get access to the best SEO tools for free.

6. What is the TF*IDF formula?

When talking of TF*IDF in terms of Search Engine Optimisation, users of common tools are aimed at creating texts as unique as possible for a website or subpage in order to rank as high as possible for certain search terms in the SERPs. For a long time, the keyword density was used primarily as a benchmark for texts optimized for search engines. The TF*IDF provides a much more precise way of optimizing content.

7. What is a Search Query?

A search query is an entry by an Internet user into a search engine such as Google or Bing. Within the context of a search query, individual terms or longer phrases, entered by a user, can be filtered and the results listed by algorithms.

8. What is Search Visibility?

According to MOZ, the Search Visibility Metric represents the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign.

9. What is Gray Hat SEO?

It is what its name suggests. It’s a combo between white and black hat SEO and if used by a professional, can still be effective. Examples of Gray Hat SEO can consist of buying links and cloaking techniques.

10. How much time it will take before I can see my first results when I'm investing in SEO?

SEO takes time because there is no longer an easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.