This article clears up some common curiosities about Search Engine Optimization by splitting the information into some of the most SEO FAQs.

The 10 most SEO FAQs in 2021


what is seo?

SEO or Search Engine Optimization is a set of guides and rules used by search engines to rank web pages in SERPs (Search Engine Results Pages), according to their potential worth to the visitor.

Websites that follow the rules and guides set up by search engines are considered high-quality websites that provide visitors with a pleasing online experience.

Cat Ranking is here to help your website rank higher than the competition, ensuring full compliance with Google’s rules.


why do you need to invest in SEO each month?

Search engines use algorithms to establish the potential worth of a website to visitors. These algorithms are perpetually changing due to new technological developments and better ways to improve the web experience.

This is one of the reasons why you should invest in SEO on a monthly basis – by running an on-going SEO campaign you will ensure that your website will be compliant with any algorithm changes.

Another reason to invest in SEO is the fact that customers change their buying patterns – Searches and keywords do change – with an SEO Expert by your side you can benefit greatly from these changes.


what is the difference between on-going & one-time SEO set-up?

Newly launched websites can benefit greatly from a One-Time SEO Set-Up. This service ensures that your online property is easily found by potential customers as well as search engines. One-Time SEO generally includes meta title optimizations, meta description optimizations, as well as directory submissions.

On-Going SEO is a more comprehensive approach to optimizing your online property. This technique ensures that your website is fully compliant with the latest algorithm updates and SEO best practices.

Ongoing SEO techniques include reviewing traffic data and buying patterns, competitor analysis, content optimization, backlink generation, guest posting, technical SEO, and monthly reporting on all the results achieved by implementing these SEO techniques.


what are the disadvantages of a one-time SEO set-up?

SEO best practices are continuously changing due to algorithm updates, so by opting for a one-time SEO set-up, you are leaving your website vulnerable in the event of a major search engine algorithm update – your website’s ranking keywords can go down drastically in just a matter of days or weeks.

By opting for an ongoing SEO campaign you will be able to mitigate and even avoid the negative effects that algorithm updates have on your website.


what is a search query?

A search query is an entry by an Internet user into a search engine such as Google or Bing. Within the context of a search query, individual terms or longer phrases, entered by a user, can be filtered and the results listed by algorithms.


how much time it will take before i can see my first results when i'm investing in SEO?

SEO takes time because there is no longer an easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.